Privacy Policy

innovativetaxrelief.co · Effective Date / Last Updated: August 26, 2026

This Privacy Policy describes how information is collected, used, and shared when you visit or submit information through innovativetaxrelief.co (the "Site"). By using this Site, you agree to the practices described in this Privacy Policy.

1. Who Operates This Site

This Site is operated by UpForce Media, LLC, a Delaware limited liability company ("we," "us," or "our"), on behalf of and pursuant to an agreement with Innovative Tax Relief LLC ("Innovative Tax Relief"). When you submit your information through this Site, that information is provided to Innovative Tax Relief for the purpose of providing you with tax relief services and information.

2. Information We Collect

Contact information you submit, such as your full name, phone number, email address, and mailing address (if provided).
Tax-related information you submit, including your self-reported estimated tax debt and related details about your tax situation.
TrustedForm certification data — a timestamped record of your interaction with the Site's form, used to certify your consent to be contacted.
Technical and usage information collected automatically, such as your IP address, browser and device type, referring URL, and pages viewed.
Information collected through cookies and similar tracking technologies, as described in Section 4.

3. How We Use Your Information

To connect you with Innovative Tax Relief regarding the tax relief services you inquired about.
To allow UpForce Media, LLC to contact you directly regarding other related offers and services that may be of interest to you, as described in our TCPA consent disclosure.
To operate, maintain, and improve the Site and to measure and improve our advertising campaigns.
To comply with legal obligations, prevent fraud, and enforce our Terms of Service.

4. Cookies and Tracking Technologies

This Site uses cookies, pixels, and similar tracking technologies, including:

Meta (Facebook) Pixel — used to measure advertising performance and build advertising audiences on Facebook and Instagram.
Google Analytics — used to understand how visitors use the Site.
Google Ads Pixel — used to measure advertising performance across Google's advertising network.

These tools may collect information about your browsing activity on this Site and other websites over time. You can control cookies through your browser settings, and you can opt out of interest-based advertising through Meta's ad preferences, Google's Ads Settings, and the Digital Advertising Alliance's opt-out page at optout.aboutads.info.

5. How We Share Your Information

Innovative Tax Relief LLC — as the exclusive recipient of leads submitted through this Site, for the purpose of providing tax relief services to you.
UpForce Media, LLC — for our own use as described in Section 3 above.
TrustedForm (ActiveProspect, Inc.) — our lead certification vendor, which generates a compliance record of your form submission and consent.
Service providers — companies that help us operate the Site or deliver and measure advertising (such as Meta and Google), who are authorized to use your information only to provide these services to us.
As required by law — to comply with legal process, government requests, or to protect our rights, property, or safety, or that of others.

Please see Section 7 below regarding your right to opt out of the "sale" or "sharing" of your personal information under California law.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this Policy, or until you request deletion, whichever comes first — except where a longer retention period is required or permitted by law, such as to maintain records of TCPA consent or to comply with other legal, tax, or compliance obligations.

7. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we have collected, used, disclosed, and sold or shared about you.
Delete personal information we have collected from you, subject to certain exceptions.
Correct inaccurate personal information we maintain about you.
Opt out of the "sale" or "sharing" of your personal information. Providing your information to Innovative Tax Relief LLC in exchange for compensation may constitute a "sale" of personal information under the CCPA, and you have the right to opt out of this practice.
Limit the use of sensitive personal information (we do not knowingly collect sensitive personal information beyond what is described in this Policy).
Not be discriminated against for exercising any of these rights.

To exercise these rights, including to opt out of the sale or sharing of your information, contact us at help@innovativetaxrelief.co with the subject line "California Privacy Request." We will process your request and respond within the timeframe required by California law.

Other State Privacy Rights

Residents of certain other states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, and Utah) may have similar rights to access, delete, correct, and opt out of certain uses of their personal information. To exercise any applicable rights, please contact us using the information in Section 10 below.

8. Children's Privacy

This Site is not directed to, and we do not knowingly collect personal information from, individuals under the age of 18. If we learn that we have collected personal information from a minor, we will take steps to delete such information.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise any privacy rights described above, contact us at: help@innovativetaxrelief.co

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date / Last Updated" date above.

12. Governing Law

This Privacy Policy is governed by the laws of the State of California, without regard to its conflict of laws principles.